Interested in becoming a social media manager? Great! As today you’re going to discover some interesting facts on how to become a social media manager.
This is a great side hustle or full-time job as you can work from home (or anywhere you choose).
Not only that, but you can earn extra money and help other small businesses maximize their social media accounts.
Do you just love Twitter?
Always on Facebook?
An expert on Instagram?
Yes?
Then why not turn your hobby into a business online? There’s never been a better time to become a social media manager and make extra money. Why?
If you look at a new report from the Global Entrepreneurship Monitor (GEM), you’ll find there are around 30 million people in the US starting or running new businesses.
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30 million working-age Americans are starting or running new businesses
When you think about it, all these millions of business owners are trying to manage all the changes in social media. It’s easy to get overwhelmed.
Many new entrepreneurs, freelancers and small business owners are really struggling to keep up with social media.
Above all, if you decide to train as a social media manager you’ll find plenty of clients looking for these services.
In addition, by hiring a social media manager small business owners are able to dedicate more time to making money in their business.
Having to spend hours on status updates and posting on social networking sites is just too time-consuming for small business owners.
So, what’s the solution? Hire a social media manager, of course!
It’s much easier for them to hire a social media expert so that they can just get on with running their business.
How to Become a Social Media Manager
TABLE OF CONTENTS ->>
1. What does a social media manager do?
The main task of a social media manager will be to utilize various social media platforms. Promoting and marketing clients’ products or services, these include:
- YouTube
- Snapchat
On those social networking sites, your main duties will be to:
- Updating and adding content to social media sites
- Searching for content to attract visitors to clients’ sites
- Launching campaigns promoting your company
- Creating unique articles and content for clients’ websites
- Monitoring posts on social media and replying
- Searching for customer feedback and mentions
- Providing successful strategies to increase your clients’ visitors
- Making good use of web-tracking tools
2. What skills do you need to become a social media manager?
There is a certain set of skills that will really help you become a successful social media manager. Here they are:
- Be an active listener, as you’ll need to pay attention to what others are saying and ask appropriate questions
- Time management skills are an absolute must
- Be socially switched on and understand the reactions and interactions of others
- An effective communicator, both written and verbal communication
- Good customer service skills are definitely the most important skills for any social media manager.
- Good overall knowledge of business practices and procedures. Being able to manage and oversee the entire social media campaigns in a way that will help the business get the results they’re aiming for
- Up-to-date knowledge of current social media platforms and applications is a must.
- Marketing skills are an essential part of a social media manager’s role.
- Good analyzing and analytical skills
- Search for feedback and consumer reviews – whether negative or positive.
- Respond to customer complaints and handle customer services for your clients
- The ability to multi-task is imperative (shouldn’t be too hard for most women!)
3. How much can a social media manager earn?
How much you earn will really depend on which clients you choose and how you position yourself in the market.
Meanwhile, you can check the website www.glassdoor.com which reports social media manager salaries can range between $34,000 per year to as high as $105,000 annually.
Social Media Managers salaries can range between $34,000 per year to as high as $105,000 annually
If you search for the term ‘social media manager’ on sites like www.monster.com and www.indeed.com, then you’ll see positions offered at $40,000 per year.
If you decide to help businesses manage their social media, it can pay big financial rewards depending:
- on your skills
- the clients you choose
- how much you charge for your services
You’ll find the most successful social media managers often have several clients with on-going campaigns that make them a great living. Certainly, one great tip for freelance social media managers is to offer different price packages.
These packages should include one-time set-up fees and ongoing monthly fees.
This usually involves you working with your clients to decide which social media platforms you’ll be managing and how often they want you to update them.
When you become a social media manager, you can charge fees up to $6000 for a one-time set-up fee and monthly fees ranging from $1000 to $2000 onward.
4. Where can you find training to become a social media manager?
You may want to check out the Social Media Manager School and sign up for their FREE COURSE which is quite comprehensive covering lots of useful information on becoming a Social Media manager.
Sign up for a FREE COURSE on Social Media Marketing Methods today.
5. Where can you market your services?
- You’ll need a portfolio of past clients to showcase your work. But if you’re just starting out this can be tricky
- You might want to reach out to your friends and family to update their accounts and get some practice in
- You can also approach some local businesses in your area and offer to do some discounted or free services in exchange for their testimonials
- Once you have a portfolio of services it will get a lot easier
6. Ways to market your social media management services are:
- Create a blog or website to showcase your services.
- Use social media to advertise your own social media manager services! Make sense, yes?
- Webinars are a great way to sell your services. You can use GoToWebinar or Zoom to invite prospects to attend. This is a great way to display your data, speak with them and let them know what you can do for their company.
- Place ads online or in the local news publications. When you are first getting started, this is a great way to spread the word.
- Word of mouth is also a good way to let others know what you are involved in.
- Put your creativity in action and use your knowledge to market your skills. Think in terms of how you handle social media campaigns for clients and put those proven methods to work for you.
If it works for them, most likely it will begin to work for you.
Good luck!